eMetrics will be back around TO again next year. This year I had the pleasure to moderate the (poorly attended but extremely entertaining) innovation in metrics track of the conference.

This year I’ll be participating on the advisory board with some of my regular #WAWTO friends and some extremely accomplished web metrics specialists. I’m thrilled to be involved in this years program because it’s such an exciting time to be involved in the world of measure. While website metrics are obviously the focus, I’m starting to see some incredible data coming out of the world of physical computing. As objects become increasingly web enabled, I can help but expect that the website measurement world is going to migrate into a much bigger category of life analytics.

When we measure the web world, we can optimize it. Until recently, qualitative measurement has been a major focus for the physical world. Now that the tools are becoming available to measure the physical world by connecting it to the web, maybe us web analysts can create whole new industries.

Fingers crossed.